Smart marketing moves: Holy cow, look at that cheese!
Again on the topic of giving your customers a great story to tell: in 1911, Minnesota dairy farmer Arthur Parkin decided to make a three-ton cheddar cheese to promote his county’s cheese makers. The story of how smart marketing moves made Parkin a big cheese in the state’s dairy industry appears in this morning’s MinnPost….
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Marketing 101: Maybe if you stop here people would like you more
Following up on my last couple of posts: here’s a perfect example of 1) giving your customers a story they can’t wait to tell, and 2) getting it done in 300 words or less. Phil’s 550 is a little convenience store in the woods outside of Marquette, MI. Owner Phil Pearce has a Facebook page…
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Giving your customers a great story to tell
Did I tell you about that time my friends sold me a MacBook? Yesterday I tweeted about an article by Stuffocation author James Wallman, who argues that only those businesses that deliver pleasant or meaningful experiences will thrive in a social-media-driven market where consumers are losing their appetite for stuff, stuff and more stuff. Whether…
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