Smart marketing moves: Holy cow, look at that cheese!
Again on the topic of giving your customers a great story to tell: in 1911, Minnesota dairy farmer Arthur Parkin decided to make a three-ton cheddar cheese to promote his county’s cheese makers. The story of how smart marketing moves made Parkin a big cheese in the state’s dairy industry appears in this morning’s MinnPost….
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How important is color to your visual identity? And when do you get to ignore it?
So I’m looking at a bag of popcorn and wondering: how important is color to a brand? The short answer, of course, is very important. Critically important. Color carries indispensable emotional information that the spacial dimensions of a logo—its shapes, lines and letterforms—couldn’t otherwise convey. In fact, color serves as a reliable identifier when shape,…
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American heritage brands, and the ethical treatment of perfectly good words
Marketers like to hop on the backs of useful, sturdy, vigorous words and ride them until they collapse beneath our collected bulk. We love words, and we feel lousy when we discover we’ve loved yet another one to death. Still, deadline after deadline, we keep hopping back on.
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