Paul Rand and the role of design in customer experience
Quick addendum to last week’s post on giving your customers an experience they’ll want—no, need—to tell their friends about: this Fast Company story about the Paul Rand exhibit at the Museum of the City of New York ties in nicely with my point: Rand’s pioneering work in advertising design in the early ‘40s helped shift…
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Giving your customers a great story to tell
Did I tell you about that time my friends sold me a MacBook? Yesterday I tweeted about an article by Stuffocation author James Wallman, who argues that only those businesses that deliver pleasant or meaningful experiences will thrive in a social-media-driven market where consumers are losing their appetite for stuff, stuff and more stuff. Whether…
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How important is color to your visual identity? And when do you get to ignore it?
So I’m looking at a bag of popcorn and wondering: how important is color to a brand? The short answer, of course, is very important. Critically important. Color carries indispensable emotional information that the spacial dimensions of a logo—its shapes, lines and letterforms—couldn’t otherwise convey. In fact, color serves as a reliable identifier when shape,…
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American heritage brands, and the ethical treatment of perfectly good words
Marketers like to hop on the backs of useful, sturdy, vigorous words and ride them until they collapse beneath our collected bulk. We love words, and we feel lousy when we discover we’ve loved yet another one to death. Still, deadline after deadline, we keep hopping back on.
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