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A three-ton cheese, 1911. Smart marketing moves by Minnesota cheese makers.
Parkin created a cheese form four-feet-six-inches in height and nineteen feet in circumference. Photo via MinnPost, courtesy of the Minnesota Historical Society

Again on the topic of giving your customers a great story to tell: in 1911, Minnesota dairy farmer Arthur Parkin decided to make a three-ton cheddar cheese to promote his county’s cheese makers.

The story of how smart marketing moves made Parkin a big cheese in the state’s dairy industry appears in this morning’s MinnPost.

 

 

Dan Sarka

Dan Sarka puts the D in Department D. He's a website developer, graphic designer and copywriter who enjoys helping small businesses grow. Born and reared in the Upper Peninsula of Michigan, he now lives, breathes, bicycles and writes songs in Minneapolis.

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