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The Savvy Lush, a redhead who likes to drink, approached Department D about building a brand identity to match her rambunctious approach to wine blogging. We created a mascot and a logotype, and then hammered out a blog theme from a fistful of alarming colors and disreputable fonts. Business cards, gig posters and shelf talkers followed. The result is a fiery affront to uptight wine blogs, and a treat for thrifty wine lovers who appreciate a good buzz.