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Paul Rand - Jacqueline Cochran ad, 1943. Via Fast Company.
Paul Rand – Jacqueline Cochran ad 1943
Quick addendum to last week’s post on giving your customers an experience they’ll want—no, need—to tell their friends about: this Fast Company story about the Paul Rand exhibit at the Museum of the City of New York ties in nicely with my point:

Rand’s pioneering work in advertising design in the early ‘40s helped shift the way businesses approached branding. ‘He was very revolutionary in the ad industry,’ [exhibit curator Donald] Albrecht says. Rand knew an ad’s point was to sell a product, but believed that in visually conveying that message, a designer should be artistic. […] ‘People could look at an ad and have an aesthetic experience.’ […] In the ’80s, the power of IBM’s visual communications program inspired Steve Jobs, a longtime admirer of Rand’s work, to hire Rand as a designer for NeXT, his educational computer company. ‘Rand was the first and only designer Jobs looked to,’ Albrecht says [emphasis mine].

Dan Sarka

Dan Sarka puts the D in Department D. He’s a website developer, graphic designer and copywriter who enjoys helping small businesses grow. Born and reared in the Upper Peninsula of Michigan, he now lives, breathes, bicycles and writes songs in Minneapolis.

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