Smart marketing moves: Holy cow, look at that cheese!
Again on the topic of giving your customers a great story to tell: in 1911, Minnesota dairy farmer Arthur Parkin decided to make a three-ton cheddar cheese to promote his county’s cheese makers. The story of how smart marketing moves made Parkin a big cheese in the state’s dairy industry appears in this morning’s MinnPost….
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Marketing 101: Maybe if you stop here people would like you more
Following up on my last couple of posts: here’s a perfect example of 1) giving your customers a story they can’t wait to tell, and 2) getting it done in 300 words or less. Phil’s 550 is a little convenience store in the woods outside of Marquette, MI. Owner Phil Pearce has a Facebook page…
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How to write your first blog post
Three weeks ago a marketing consultant talked you into starting a blog for your small business. He said businesses whose blogs have racked up at least 51 posts will enjoy a 77% increase in median monthly leads. He made some compelling points about local search, thought leadership and cost-per-lead, and about leveraging your unique voice…
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