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DepartmentD.com - How to write your first blog post

How to write your first blog post

Three weeks ago a marketing consultant talked you into starting a blog for your small business. He said businesses whose blogs have racked up at least 51 posts will enjoy a 77% increase in median monthly leads. He made some compelling points about local search, thought leadership and cost-per-lead, and about leveraging your unique voice…

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DepartmentD.com - Giving your customers a great story to tell

Giving your customers a great story to tell

Did I tell you about that time my friends sold me a MacBook? Yesterday I tweeted about an article by Stuffocation author James Wallman, who argues that only those businesses that deliver pleasant or meaningful experiences will thrive in a social-media-driven market where consumers are losing their appetite for stuff, stuff and more stuff. Whether…

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